During the work, 123 bundles of advertisements were tested. Basically, photographs of works provided by the customer were used in advertising.
The customer used high-quality photos of work results, but didn’t update Instagram profile regularly, there was a weak reaction from subscribers. A content plan was drawn up, thanks to which it became possible to increase the involvement of existing subscribers and reduce the price of attracting new ones.
Platforms for traffic
After the test, traffic to these platforms showed the best result:
Traffic to Instagram lead form
Traffic to Facebook lead form
The following audiences worked best:
General audience: Women 19-50 y.o., Barcelona geo.