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Promotion of permanent makeup services

The client was interested in promoting a specific procedure – permanent makeup: eyebrows, eyelids and lips. Tools – Instagram.


Task: receiving requests and making appointments with the artists.

Advertising campaign:
During the work, 260 ads were tested.
Basically, the advertisement used photos of the work provided by the customer.
Best creatives:
Photo:
Text:
Looking for women who want perfect eyebrows!

With permanent makeup, you will get perfect natural eyebrows for 2 years in 2 hours in my cozy studio. Even your husband won't guess about your little beauty secret.
GUARANTEED results!
Getting curious? Still have questions? Click "send a message."
The following audience worked out best:
1
General audience: Women 19-50
The following audience didn't work out:
1
Interest: Cosmetology.
2
Interest: Beauty salons
3
Interest: Eyelash extensions
4
Interest: Lips
5
Similar audience: Look-a-like.
TOTAL so far:

$5,365.56


Spent

Clicks: 15 108


Average price per click:

$0.35

1425 Leads received


Direct messages

$ 3,7


Average price per lead

Screenshot of the Ads Manager:
Conclusion:
The visual part is very important on Instagram – it is the quality photo that catches the eye. If the creatives are of high quality, then even the general audience (without interest) shows excellent results.
Contacts
I always welcome new opportunities, collaborations and interesting projects, so contact me if you have any suggestions :)
kostyakukharenko9@gmail.com
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