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How to triple revenue from weight loss juices and smoothies via Instagram?
About the project:
Yummy detox is a company that sells juices and smoothies online. They sell entire programs from 3 days to cleanse the body and lose weight.
The situation before the start of work:
insufficient number of sales, the customer wanted to get more orders through the Internet.
Strengths of the project:
The customer was regularly engaged in content, there were professional photos of girls.
Target audience
- 1girls from 25 years old who want to work off excess weight.
- 2Interests: healthy eating, fitness, juices and smoothies.
Course of work:
The original idea was to test the three main formats:
— Traffic to lead form;
— Traffic to Instagram account;
— Target – direct message.
The target of traffic to the Instagram account worked best. The target of direct message and traffic to the lead form often resulted in leads not being motivated to buy.
A cold audience subscribed to the Instagram account, watched photos, videos and stories, and eventually made a purchase.
— Traffic to lead form;
— Traffic to Instagram account;
— Target – direct message.
The target of traffic to the Instagram account worked best. The target of direct message and traffic to the lead form often resulted in leads not being motivated to buy.
A cold audience subscribed to the Instagram account, watched photos, videos and stories, and eventually made a purchase.
The best creative:
Photo:
Text:
It's time to think about your figure!
Detox - cleansing programs from 1 to 5 days from @yummy.detox. Only 100% natural JUICES AND SMOOTHIES.
Daily FREE delivery;
Cost from $12 for 1 day;
When ordering smoothies for five days or more, one day is free.
Getting curious? Would you like to try it?
Click "MORE"!
Detox - cleansing programs from 1 to 5 days from @yummy.detox. Only 100% natural JUICES AND SMOOTHIES.
Daily FREE delivery;
Cost from $12 for 1 day;
When ordering smoothies for five days or more, one day is free.
Getting curious? Would you like to try it?
Click "MORE"!
Results:
$4208
Spent
10 637 Clicks received
the average price per click $0.39
3500 subscribers
Subscribers received during the campaign
The revenue has tripled.
This is how many times the revenue has increased since the beginning of work.
Screenshot of the Ads Manager:
Contacts
I always welcome new opportunities, collaborations and interesting projects, so contact me if you have any suggestions :)
kostyakukharenko9@gmail.com
