$300500 on the sale of Wi-Fi marketing equipment through social media.
My name is Konstantin Kuharenko, and I'm going to tell you about my experience in promoting Wi-Fi marketing equipment.
About the project
This is a technology for attracting customers to any business using Wi-Fi radars.
The main trick is hyperlocal targeting, which no other service provides.
For example, a pizzeria installs equipment, collects MAC-addresses and, subsequently, you can show ads on social networks and google to people who have passed by.
The main platforms for advertising:
1
Instagram
2
Facebook
3
Youtube
This is the essence of business.
There are three collaboration packages available for $2,099, $3,999, and $6,499. Each one has different terms, but basically the following are included:
Ready to work equipment;
Customer base (up to 25 thousand contacts);
Access to a platform where you can upload MAC addresses and set up ads;
Advertising materials (promotional printed materials, business card catalogs);
Mailing by e-mail database;
Mailing in social networks;
Scripts of conversations and records of our phone calls;
Platform for training;
Support for the entire period of work;
A team of marketing experts and designers to help develop advertising for clients.
Best Instagram and Facebook audiences Target audience: men aged 27 to 45 years, business owners.
1
Interests "digital marketing, marketing or online advertising"
2
Look-alike audience
Best YouTube keywords
1
Start a business;
2
Facebook ads;
3
Instagram ads.
The overall result:
$11 860
Spent
4448
Leads received
$2,65
Average price per lead
$300 500
Total revenue
Screenshot from ads manager
Contacts
I always welcome new opportunities, collaborations and interesting projects, so contact me if you have any suggestions :)